History Essay Example | Topics and Well Written Essays - 500 words - 38

History - Essay Example Although the presence of the British in Indian subcontinent was not as significant as in other possessions of the Crown, the British succeeded to rule two-thirds of India directly while the rest of British India comprised the semi-autonomous Princely States. Furthermore the Mistress of the Seas utilized successfully â€Å"Divide and Rule† principle in India as a means of precluding the natives form uprising against the puppet Raj rule. British policies in India resulted in numerous crop-failures and famines killing over 10 million of people In this atmosphere of Muslim-Hindu hostility first step towards independence of India and western-fashioned democracy was taken with the designation of councilors of Indian descend to assist the viceroy, and with the creation of made up of Indians provincial councils. From 1920 such leaders as Mohandas Karamchand Gandhi initiated extremely popular mass movement to strive against the Raj regime, using predominantly non-violent, peaceful methods. There were however several leaders which adopted belligerent approach. The strong impact Mohandas Gandhi had on India as well his ability to obtain independence through entirely peaceful, non-violent movement made him followed by example. He suggested Indians to wear minimum of home-made clothes to undermine the British textile manufacture. He also orchestrated the idea of the march to the sea, where the protesters were making the salt of their own protesting against the British monopoly. Indians awarded their spiritual leader with the name Mahatma that stands for Great Soul Although there were other movements striving for Indian independence from the Crown it was Gandhian non-violent movement that played the crucial role in achieving Indian freedom in 1947. Having at last obtained independence Indians were saved form fratricidal war. (Heehs 1998) Unlike India Russia has not succeeded to change her political order without violence. However Russians overthrew despotic stardom that

Should Welfare Recipients be Drug Tested to Receive Government Aid Research Paper

Should Welfare Recipients be Drug Tested to Receive Government Aid - Research Paper Example Those in support of drug testing the people on public assistance emphasize on the efficient use of taxpayer money and that saving money, that is otherwise deemed to have been used for illicit drug activity, would help in tight state budgets. Edward Buchanan, a Republican speaker of the Wyoming house said, â€Å"The idea from Joe Taxpayer is, ‘I don’t mind helping you out, but you need to show that you’re looking for work, or better yet that you’re employed, and that you’re drug and alcohol-free.’ † (The New York Times, 2012). This is as simple as it gets. The state will test you for drugs before you qualify to receive the compensation. To support the point, Garth Everett, a Republic who defended drug testing legislation said that concern for drug test grew out of bitterness that the workers in many industries are tested for drugs several times, whereas welfare recipients are never subject to any such tests despite a high possibility of drug abuse. Therefore their point is that the government may require drug tests from the recipients of the compensation just to ensure that they are not involved in any illegal activity and utilize their funds responsibly. According to them, this shouldn’t be contrary to the statute and constitution as a government can be seen as an employer of welfare recipients in this case (Hall, 2012). On the other hand, those against the proposal have tried to make their point on the basis of statistical evidence and conclusions drawn therefrom. They argue that the rule to drug test these innocent patients is not in accordance with the US constitution as it makes an unreasonable assumption about the welfare recipients to be drug abusers. Therefore testing these unfortunate citizens for drug abuse would amount to an unconstitutional search of people who sought help. This could also jeopardize the main purpose of this good cause. W. Patrick Goggles, a Democrat  state representative said, â€Å"This legislation assumes suspicion on this group of people, it assumes that they’re drug abusers.†

Levi Strauss Case Study Marketing Essay

Levi Strauss Case Study Marketing Essay Levi Strauss is the worlds best-known jeans brand, but its hard to see much chance of the company regaining its former glory without a substantial overhaul. Iconic or not, what kind of future lies in store for a company which derives around 85% of its annual revenues from selling pants? And only really two sorts of pants at that, which are also sold by just about every other clothing manufacturer on the planet. Either Levi Strauss needs to diversify substantially, and bolt on other brands or more likely needs to sacrifice its long cherished but out-of-date independence and become part of someone elses larger multi-brand portfolio. These years of struggle against a vast array of competitors have merely added to the gradual erosion of the brand. The development of value line Signature has helped, but despite doubling in size during 2004, its contribution has steadily decreased ever since. In the late 1990s, Levis became a victim of their own success. Too involved in corporate restructuring, the company effectively ignore a seismic shift in the youth market. In the 1980s and early 1990s, Levis 501 jeans had managed to dominate the market for everyday clothing as a result of high quality manufacturing and smart marketing. There were many kinds of jeans, went the general perception, but Levis was the brand to which all others aspired. A brilliant marketing campaign, especially in Europe, reinforced the brands hip status. But in the late 1990s, Levis jeans suddenly became a victim of its own success. They were seen by the new generation of teenagers as the jeans my Dad wears, and that put them completely out of fashion. Fashions in cut came and went but Levis failed to respond, leaving the market wide open for competitors The companys biggest mistake, arguably, was to ignore the baggy cut, which rode in on the back of the mid-1990s grunge movement, and remained the leading fashion style for the rest of that decade. While Levis stuck rigidly with the 16-inch straight-leg cut that appealed to the now ageing market who had rediscovered the brand in the 1980s, even the least hip of US retailers began selling extreme-cut. Millers Outpost, Tommy Jeans, JNCO and even JC Penney and Sears were selling jeans with legs as wide as 23 or 40-inches. The fashion-conscious teenage market began buying their jeans from other manufacturers, while a new breed of retailers, led by The Gap, captured the middle ground. Protecting their premium status, Levis refused to chase the market and strictly adhered to their long-established policy of only selling through specialist outlets and avoiding discount stores including Wal-Mart. Although this held the brands perceived value it also restricted sales to only around half of the US retail market. Worse still, later that decade the market as a whole began moving away from denim altogether as combat and cargo pants became the new fashion Question 2) How could a sensitive and informative Marketing Information System (MIS) have helped Levis to identify these environmental variable and form future strategies ? THE NEED FOR MARKETING SUPPORT In 1986, Levis relaunched the 501 with the Launderette and Bath commercials. The tremendous success of these executions and the campaign that developed from them has been well documented. All of the commercials featured the 501 jean and most stated 501 specifically in the end frame. The advertising success was not restricted to the 501 alone. There was a halo effect on the whole Levis range. But naturally the 501 took on a dominant share of Levis business. This dominance was intended. The 501 was positioned as definitive. It is an anti-fit jean which is right for most people, and, in a sense, 501 for most people took fit out of the purchasing equation. Despite this, there were (and still are) a significant number of people who, for reasons of personal physique or style, did not consider the 501 as the right fit for them. For this significant minority Levis developed a range of other Red Tab fits. The range includes: Historically the strategy had been to sell these non-501 Red Tab fits in-store, via POS and retailer advice. Levis own retailer and consumer research indicated, however, that the non-501 Red Tab fits had been underperforming in the market. There were a number of reasons. l Many consumers were under the impression that Levis was really just about 501. They were unaware of the availability of other Red Tab fits. So if they tried on 501 and were not completely happy, they would try on another brand, rather than another Levis fit. Or if they knew from the start that they wanted a fit other than 501, they would go directly to another brand. 517: Regular Fit 518: Loose Fit 511: Zip Fly 536: Girls Fit l Many retailers were not directing failed 501 traffic onto other Red Tab fits. l Some retailers, in the absence of specific consumer demand for non-501 Red Tab fits, were deciding not to stock these fits at all. The above factors created a problem that reproduced itself Levis was losing out to competitive brands in this significant minority of the premium jeans market. And there was a risk that if no action was taken, the scale of the problem would spiral. Clearly the Red Tab range required marketing support, and advertising was deemed necessary. THE BRIEF We determined that there was a very specific role for advertising: to raise awareness of the multiplicity of Levis Red Tab fits. Advertising should make people understand that if they want something other than 501, it will be there in the store for them. They can discover exactly the right fit in-store. And we drafted a very simple proposition to address this task: Levis Red Tab jeans come in as many different styles as the people that wear them. THE ADVERTISING MINEFIELD This seems relatively straightforward. But in fact, in identifying these as the role for advertising and proposition, we had also identified what advertising could not do or say. Examination of previous competitive advertising relating to product ranges and fits indicated to us a series of problems and misconceptions both strategically and creatively. It was important that we map out for the creative team where these perils and pitfalls lay, in order that they could steer a clear path through the minefield. The 501 issue We were concerned that above-the-line support for fit numbers other than 501 would confuse people and dilute the definitive status of 501. We realised that we could not expect people to memorise a series of fit numbers and their definitions. It had taken a great deal of time and money to establish one fit number in public consciousness. Indeed, we did not want non-501 fit numbers to develop their own identify to the extent that they became sub-brands. The non-501 Red Tab fits could not approach the wealth of heritage and associated imagery commanded by 501. They could not really aspire to being brands in the same sense. More importantly we did not want to compromise in any way the definitive status of 501. Thus we specified in the brief that executions should avoid discussion of or comparison with 501s. Moreover, we determined that we could keep the Red Tab communication separate from 501 communication by adopting an entirely new medium for Levis: posters. More specifically, Adshels offered a street level impact, in keeping with our youthful target and within sight of most retailers. Since advertisings role was not to raise awareness of individual fit numbers, we decided its effectiveness should not be judged by peoples ability to recollect specific numbers, but by their awareness that Levis have a range of Red Tab fits. Range advertising Advertising a range of products is often strategically unsound and creatively uninspiring. People generally do not buy ranges; they buy individual products. A range campaign tends to proclaim the benefits of the range as a whole, or to highlight the differences within the range. But if people are interested in individual products, all they really want to know is what is good about that product. Moreover, a brief for range advertising can often lead to creative cul-de-sacs: a row of products and an invitation to the consumer to make his or her own choice etc. Consequently, although the objective of the advertising was not to establish individual fit identities, we did specify that each execution should feature one fit only and would talk about the benefits of that fit. Across a range of executions we aimed to establish a sense of the multiplicity of the fits, thereby addressing the key objective. Fit adverting Fit messages also pose a strategic and creative challenge. People choose different jeans fits for reasons both of personal physique and current fashion. If advertising addresses one motivation, it struggles to communicate the other. And the more obvious creative solutions tend not to be challenging or motivating. For example, a tight fit can be communicated by showing a thin person and a loose fit by showing a fatter person. But the latter expression clearly does little for loose fit. And what of the people who wear loose fit for style rather than physical reasons? Alternatively, a fit message can be conveyed by showing the overall style or fashion of the wearers of different fits. For example, a punk in tight jeans and a hip-hop fan in loose jeans. But youth fashion cannot easily be compartmentalised into discrete tribes with conveniently different jeans fits. Moreover, young people quite naturally recoil from any cynical attempt by advertisers to mirror their own street-level cultures. And, as with the above, what of the people who do not choose fits for fashion reasons? We concluded that these more literal expressions of fit were not worth exploring and we directed the team to seek out more lateral solutions. THE CREATIVE SOLUTION The creative team, conscious of the objectives of the advertising and the strategic and executional minefields to be avoided, came up with an innovative solution to the brief. They developed a range of executions each employing a black and white still from the respected photographer Bill Brandt to deal with one Red Tab fit message. They did not talk about fit in a literal way. Rather they implied the various fit messages. Moreover the images employed were not completely unrelated to fit. (They were not vegetables or fruit!) Rather all the executions focused on the human form, which is after all the basis of any fit choice. ADVERTISING EFFECT The poster campaign ran nationally for four weeks only in April 1993. Millward Brown tracking showed very high advertising recognition: over 40% of a sample of 17 to 29-year-olds recognised the posters. More importantly, spontaneous and prompted awareness of Red Tab rose from 35% to 45% and from 57% to 75% respectively. The percentage of respondents able to quote any non-501 fit number rose from 50% to 60%. We are unable to divulge actual sales data. SUMMARY The planners role does not only entail pointing the creative team in one particular direction; it can also involve illustrating to them the strategically unsound and creatively fruitless routes. In advertising non-501 Red Tab fits for the first time, Levi Strauss were entering a minefield. By identifying the best role for advertising and mapping out the geography of that minefield, the planner was able to play a part in the development of advertising which maintained Levis best standards of creativity and effectiveness. CREATIVE BRIEF Why are we advertising? To raise awareness of the range of Levis Red Tab jeans by demonstrating that Levis produce different fits to compliment different body shapes and personal styles. Who are we talking to? Boys and girls, 15 to 19 years old. They are aware of Levis advertising and recognise that 501s are the original, definitive jeans. In fact, they may already own a pair of 501s, but find certain aspects of 501s either inconvenient (ie button fly) or uncomfortable. They are at the middle end of the market (early/late adopters) and are often insecure and lack confidence. They therefore need to be reassured that they can buy into the imagery associated with 501s, while having a pair of jeans that fits comfortably and flatters their individual shape. What must the advertising say? Levis Red Tab jeans come in as many different styles as the people who wear them. And why should the consumer believe it? Levis make a range of different fits to suit your shape and tastes. What tone of voice? Confident, classic (ie timeless), cool and sexy. What practical considerations? The campaign must work as both posters and press. The campaign should avoid discussion of, or comparison with, 501s. This is not an opinion leader campaign, and is aimed at a younger, more mass-market consumer. Question 3) Analyse the importance of the various marketing mix elements in the success :failure of Levi, how important is design? Levis share of the denim market plummeted. In 1990, according to Tactical Retail Monitor, more than 48% of men chose Levis as their preferred choice of jeans. By 1998, this had tumbled to 25%, while Lee and Wrangler had risen from 22% to 32%, and private label brands including Gap from 3% to more than 20%. In sales terms the brand slipped from a 30% US market share to 14%. (Upmarket designer labels such as Tommy Hilfiger and Calvin Klein got a great deal of publicity but never achieved more than around 7% of the market). The percentage of teenage boys who thought Levis was a really cool brand had dropped from 21% in 1994 to just 7% by 1998. Levis position has, for the most part stabilised since then, but competition remains intense The Levis brand now houses several sub-brands. Chief amongst these is Levis Red Tab, which includes the legendary 501 button-fly design. (The number 501 was originally the products stock number, first adopted in 1890; the red fabric tab was first used in the back pocket from 1936). Levis Vintage features a broader range of classic retro designs. In pursuit of the youth market, the company has tried to turn back the tide with more extreme cuts, such as Levis Engineered Jeans, introduced in 2000 and supposedly designed ergonomically to fit the bodys contours. Some cuts are even pre-stained with oil. Another stylised new design launched in early 2003 as Levis Type One. These offered exaggerated versions of traditional features such as rivets, stitching and the tab, blown up in size. However sales were slow to take off, especially in the US, despite high profile marketing, including a Super Bowl ad (which the company later claimed admitted was unsatisfactory). They, along with another st ylised line known as Silvertab, were replaced by the Levis Capital E line. Levis ICD, a partnership with Philips to market workwear with integrated electronic devices such as mobile phones, MP3 players etc, was withdrawn in 2002. The group also licenses out the Levis brand to other manufacturers for branded T-shirts and accessories. Combined sales of the core brand improved in 2007, reaching almost $3.2bn. Levis is primarily a menswear brand, with just under three quarters of all pairs sold bought by men. After its many attempts to introduce more stylized or fashion-oriented designs had failed, the company agreed to abandon its premium positioning and chase the mass-market as well. A new design, Levi Strauss Signature, launched in July 2003, initially available exclusively through Wal-Mart. By the end of the year it had become apparent that the new line was the much-needed hit for which the company had been searching. The group rebranded the range as Signature by Levi Strauss, extended distribution to Target Stores and Kmart in 2004, and also introduced the range into selected mass-marketers in Australia (including Coles Myers Target and Kmart), Japan and other Asian markets. It was also launched in the UK (through Asda), France (through Carrefour), Germany (through Wal-Mart) and Switzerland (through Migros), but performed poorly and was withdrawn in 2007. Yet after a strong start, sales of the Signature line have fallen steadily since 2005, declining from a peak of around $410m that year to $260m in 2007. Dockers, first launched in the US in 1986, is the companys khaki-based casualwear line. It was launched as something of a reaction to inroads into the market by Gap and others, serving as a halfway point between jeans and smarter dress pants. Dockers Slates, a sub-brand of dressier and more expensive trousers, was discontinued in 2004. Although it has been generally successful, Dockers remains very much the second string in the groups portfolio behind its jeans line. In 2004, Levi Strauss put the Dockers brand up for sale in order to concentrate on its still struggling core business, but failed to attract a suitable buyer. Sales of the brand were reported at $1bn for 2003, but had fallen to around $775m by 2005, with sales concentrated in the US. Since then it has repositioned itself as a wider casualwear brand, diversifying into shirts, sweaters and blazers, as well as a line of womens clothing. The unit was rewarded with an increase in revenues for 2006, its first for several years . For 2007, it generated sales were around $915m. The group also generates significant income from royalties on Dockers belts, footwear and other accessories manufactured by other companies under license. Levi Strauss has production facilities and customer service centres throughout the world. Until comparatively recently the company maintained a policy of manufacturing its goods in the regions in which they are sold, but rising labour costs and declining sales made this increasingly unfeasible. Production in the US and Europe began to be farmed out to cheaper regions in the late 1990s. Having already closed six of its US factories by 2003, the group announced that the remaining four in North America would also be shuttered by early 2004. The group supplies its products to around 60,000 retail outlets worldwide. It owns and operates around 200 of its own Levis or Dockers branded stores, and franchises around another 1,300. More than half of these stores are located in the Asia Pacific region. Otherwise sales are through department stores and national chains. There are three regional business units: Levi Strauss North America operates local subsidiaries in the US, Canada and Mexico, and accounts for almost 60% of revenues, or $2.5bn in 2007 (compared to a peak of $4.8bn in 1996). Levi Strauss EMEA is the second biggest market, but performance there took longer to recover than in other markets. Sales rose in 2007 for the first time in several years, finally returning above the $1.0bn barrier. Asia Pacific remains the smallest market for now, but has been the companys strongest performing region for several years. Sales rose by a further 6% in 2007 to $805m, with Japan contributing a little under half of all sales. Question 4) As a strategic marketing consultant, advise Levi about what now it should now do ? It is every businesss objective to maximize their profits and lessen their expenses. Levis has invested on one of the most important resource that a company could have its employees. Their corporate strategy has now been aligned with their human resource management which is valuing their employees due to high costs of recruiting and training new staff. It must be noted that losing an employee can be very expensive and high staff turnover can eventually ruin a business. The last thing that businesses need is for its competitors to benefit from the training, knowledge and experience that it has built within its workforce. It is suggested that employers give their people the opportunity to make their own benefits decisions. This way, employees will take a keener interest in their benefits. The traditional company benefits package often has a rigid one size fits all approach; it fails to consider the varying needs of individual employees. In addition, the traditional company benefits package may sometimes be complicated and difficult to manage. Thus, it is greatly recommended that companies like Levi Strauss and Co. implement a flexible benefits package to help reduce costs and provide a greater choice for their workforce. Furthermore, flexible benefits provide additional lifestyle choices along with traditional company benefits such as private healthcare and the company pension scheme which will allow employees to choose the benefits that they want which in turn will motivate them and make them more productive. It is also important that companies like Levi Strauss and Co. consider some of the following pointers: (1) the main goals of the companys employee benefits programme, the last time that the company last reviewed their benefits scheme, steps or initiatives undertaken to ensure that the companys benefits programme underpins their business strategy, knowledge of employees regarding the benefits that the company offers and how they benefits from it, issues like sickness and absence, healthcare and dental care, and (6) the extent of the relevance and significance of the recruitment and key staff in employers business and their industry.

Manipulation of Youth by Dictators :: essays papers

Manipulation of Youth by Dictators Influencing people at a young age is one tactic used by Hitler in Nazi Germany and by Big Brother in 1984 to keep the future of their nations devoted. This tactic is made evident in Nazi Germany and in 1984 by the youth organizations set up by both dictators’. These organizations make their youth feel like they are involved. Both Hitler and Big Brother have ways to brainwash the youth into following. The Spies in 1984 and the Hitler Youth in Nazi Germany grow up living the way that their dictator had set up and for the rest of their lives they will be faithful and devoted; it’s the only way that they know. These tactics are especially cruel because the youth have no way of knowing what’s going to happen, it just seems like the right thing to do at the time. The reason Hitler and Big Brother’s manipulation of the youth is so intriguing is because it is purely elementary. From the time that children are born they look up to older kids so it’s not surprising when the youth of a nation looked to their elders to gain direction. In Nazi Germany Hitler was emerging as the dominant figure so naturally the youth looked up and wanted to be a part of his organizations. The Hitler Youth was a well-run organization built on discipline and loyalty. After the children were enrolled in the Hitler Youth, members were given a uniform, which may have been their first. Immediately they respond with a feeling of importance; they are now associated with Hitler and the Nazi Party, the most influential group in all of Germany. â€Å"They were children, thirteen and fourteen years old, tiny undernourished boys who remembered no other government than his and who still trusted and believed.† As the group grew larger, it became more prestigious and powerful. The same is true for the Spies in 1984. These children’s whole lives are directed towards remaini ng loyal to Big Brother. Their elders worship him and the children follow. As soon as they put on the blue shorts, grey shirt and red hanker chief of the Spies it gives them a feeling of importance in the society they are living in; this is similar to Nazi Germany. At the time, the children think they are doing the right thing, but eventually they will be so brainwashed by Big Brother that they will no longer be able to think for themselves, whether his decisions are positive or negative will no longer matter.

Jane Eyre: Feminism

Feminism: Jane Eyre Unveiled Brittney Christensen English 153 Shona Harrison November 15th, 2012 â€Å"Feminism: The advocacy of women’s rights on the grounds of political, social and economic equality to men, statuses and classes. † The novel Jane Eyre greatly depicts many forms of feminism throughout, and is an eye opener as to how much time have changed and in a sense stayed the same since the Victorian Era. The thought of being exposed to such standards and conditions at such a young age onward outlines the realest forms of commitment to independence and dignity.Jane is a victim of feminism in the instance that she is subjected to the power of men and also plays the role of a feminist role model shown by multiple examples throughout the novel, whether referring to relationships or to personal attributes. The comparing and contrasting between the other characters and characteristics of the novel also unveil forms of feminism and feministic senses. The word â€Å"fem inist† or â€Å"feminism† is a very obscured word, with many different points of views considering their meanings. In the terms of feminist, â€Å"a doctrine advocating social, political, and all other rights of women equal to those of men. And reference to Jane Eyre, Jane only hopes for equality between men and women, herself in particular, obviously due to the specific situations and circumstances she is exposed to. Jane proposed her acts upon facing women’s rights and equality by enforcing her words and good deeds, proving her lack of ignorance and retaliation. Jane represents a feminist in the Victorian Era, and mainly targeted at younger readers, preferably female considering the context, with the purpose to help the young females learn about maturity, growing up in the world, and the possible variety of obstacles that they may be faced with.With that said, Jane’s actions and words throughout the novel decipher her life and her experiences are what b uilt her courage and strength as a woman. Jane Eyre is proof that love and affection are two things that cannot be bought and that that her courageousness will not be underestimated. Rochester tries to persuade Jane into falling for him by offering her luxurious stones and lavish pieces of clothing. â€Å"Glad was I to get him out of the silk warehouse, and then out of a jeweler’s shop: the more he bought me, the more my cheek burned with a sense of annoyance and degradation. † (Bronte, Page 229).Jane is getting the feeling of aggravation towards Rochester’s offerings in a sense that she does not need nor want such things and refuses to become exposed to the world of the materialistic lifestyle. Her hesitation towards marriage is also expressed in her statement, providing evidence that she does not feel the need to go to these extremes and expenses when it comes to marriage. â€Å"Marriage: the state of being united to a person of the opposite sex as husband or wife in a consensual and contractual relationship recognized by law. † Nowhere does it state that the experience as a whole has to be lavish, proving Jane’s point of view.Jane, as a feminist believes that everything and everyone can be beautiful without the extent of needing a man and the accommodations and luxuries one has to offer. Jane, being exposed to independence at such a young age gave her the leverage and confidence she needed to stand up for herself and express her view of women’s equality through her eyes. She comes to the consensus about her values and duties of herself as an individual when states, â€Å"I care for myself. The more solitary, the more friendless, the more unsustained I am, the more I will keep the law given by God; sanctioned by man.I will hold to the principles received by me when I was sane, and not mad – as I am now. † (Bronte, page 270). This quotation depicts and unveils Jane’s powerful feelings towards how she sees herself and what her morals are versus what they should be. Jane believes to be â€Å"mad†, which refers to the fact that it is somewhat insane that she can love Rochester when he is married to Bertha Mason, someone completely opposite to Jane. Because of Rochester’s argument for her to be with him, Jane’s statement also shows that her realization that Rochester has strong feelings towards her regardless of his current relationship status with Bertha Mason.Jane fears that if she is to lose anything important in her life then that will result in losing Rochester, despite the aspect of negotiating her own feelings. Jane refrains from going with Rochester after this confrontation†¦ â€Å"’You will not come? – You will not be my comforter, my rescuer? – My deep love, my wild woe, my frantic prayer, are all nothing to you? ’ What unutterable pathos was in his voice! How hard it was to reiterate firmly, ‘I am going. â⠂¬â„¢Ã¢â‚¬  Jane realizes Rochester’s true love for her, but also realizes that they are not meant to be, or so she thinks.In this instance, Jane is letting feelings between herself and another man jeopardize her life, which goes against her beliefs as well as a woman, although her rejection provides proof that she loves herself more, therefore showing her independence and pride in being a female. â€Å" I am no bird; and no net ensnares me: I am a free human being with an independent will; which I now exert to leave you. † (Bronte, Page 216). Jane represents many things throughout the novel, mainly her strong feminist side is most relevant until closer to the end part of the novel, where she seems to let â€Å"love† get the best of her.Jane has found herself to fall deeply for Rochester despite her beliefs, she has resisted and now sees him for his true self, money aside. With that said, Jane herself, had not a clue that she would soon be facing some inheritan ce, â€Å"My uncle I had heard was dead – my only relative; ever since being made aware of his existence I had cherished the hope of one day seeing him: now, I never should. And then this money came only to me: not to a rejoicing family, and me but to my isolated self. It was a grand boon doubtless; and independence would be glorious – yes, I felt that – that thought swelled my heart. Jane inherited twenty thousand pounds and now felt as though her and Rochester were socially and economically equal, putting her at ease in a sense referring to her standards. Although Jane’s decision may come across somewhat hypocritical, she still stays true to herself and her feminist ways when she stands up to St. John, the clergyman that provides Jane with a place to stay. St. John is also in love with Jane and wants to be with her, but she does not feel the same way, â€Å"You have hitherto been my adopted brother: I, your adopted sister; let us continue as such: you and I had better not marry. (Bronte 345) Jane is trying to be nice about breaking the news to St. John to show her caring side as a woman, but St. John did not agree with this confrontation, â€Å"I must seek another interest in life to replace the one lost: is not the occupation he now offers me truly the most glorious man can adopt or God assign? It is not, by its noble cares and sublime results, the one best calculated to fill the void left by uptorn affections and demolished hopes? † (Bronte 344) This is one of St. John’s methods as to keeping Jane in his life, by bringing god into the equation, by insinuating that God does not agree with her and that St.John should have her for himself, which Jane really does not agree with, being as she believes in religion separately aside from her feminism beliefs. In a sense St. John’s statement about God made Jane think about how married life actually will be and the possibility of her lack of enjoyment due to the fac t that a label may disrupt the actual love. Despite St. John’s feelings, Jane knows where he heart is and stays true to her own feelings, showing her independence as a female. In terms of women’s and men’s rights, views on the issue can arise in a variety of opinions due to the difference in peoples views.The two main men characters in the novel, Rochester and St. John really enhanced Jane’s inner feminist by each pulling out specific traits in her that portrayed what she really believed in and what it takes to alter them; traits such as independence and personal strength as a woman, providing a learning experience from experiences. Jane grows to be able to form her own opinions and stand up for what is right in her eyes while still staying true to her beliefs as a feminist. Jane Eyre not only sets goals for herself, but also for other females, being such a great role model proven through her life choices and acts of strength. If I told anything, my tale would be such as must necessarily make a profound impression on the mind of my hearer: and that mind, yet from its sufferings too prone to gloom, needed not to deeper shade of the supernatural. I kept these things, then, and pondered them in my heart. † (Bronte 381) This really summarizes Jane’s journey from a girl to a woman, and is an inspiring and knowledgeable story. Work Cited Bronte, Charlotee. Jane Eyre. New York: W. W . Norton & Company, Inc. 2001. Eagleton, Terry. â€Å"Jane Eyre’s Power Struggles. † Myths of Power: A Marxist Study of Bronte.Totawa, NJ: Barnes and Noble Bookes, 1975. Rpt. In Bronte 491-496. Web. 14 Nov. 2012. â€Å"Feminism. † Collins English Dictionary. 2009. William Collins Sons & Co. Ltd 1979, 1986. Web. 14 Nov 2012. Roberts, M. J. D. â€Å"Feminism and the State in Later Victorian England. † The Historical Journal, Cambridge University Press. MLA Online Book. Vol. 28, No 1. pp. 85-110. Mar. 1995. Web. 15 Nov. 201 2. Garton, Stephen. â€Å"The Scales of Suffering: Love, Death and Victorian Masculinity. †, Taylor & Francis Ltd. MLA Online Article. Vol. 27, No. 1. (Jan. 2002), pp. 40-58. Web. 15 Nov. 2012.

Left Turning Tendencies

We know the four basic forces that act on an aircraft that make it fly. There are however a combination of physical and aerodynamic forces that contribute to a left-turning tendency in propeller driven airplanes. The forces of P-factor, torque, slipstream, and gyroscopic precession all work to create a left-turning tendency during high-power, low-airspeed flight. P-Factor is a force from the propeller. It is also known as Asymmetrical Thrust. When you are flying an airplane at high angles of attack, the descending blade (right side) of the propeller takes a greater †bite† of air than the ascending blade(left side). This then causes the airplane to yaw to the left about the vertical axis. P-Factor is most pronounced when the engine is operating at a high power setting, and when the airplane is flown at a high angle of attack. In level flight, P-Factor is not apparent, since both the ascending and descending blades have almost the same AoA and are approximately creating the same thrust. Torque is greatest at low airspeeds, high power settings, and high angels of attack. Torque is better remembered by knowing Newton’s third law of motion. â€Å"For every action there is an equal and opposite reacion. † Most single engine aircraft where the motor is mounted on the front, the propeller rotates clockwise when viewed form the cockpit. When the engine puts a force on the propeller turning it to the right, the airplane reacts and rolls in the opposite direction about the longitudinal axis. As the propeller creates thrust and produces a backwards flow of air, or slipstream, the air â€Å"wraps† around the airplane. Since there is a clockwise rotation of the propeller, the resultant slipstream flows over the top of the fuselage back around and underneath, then comes around to strike the left side of the vertical stabilizer. Which then yaws the aircraft to the left. As airspeed is increased, the slipstream tends to â€Å"stretch† out and the left turning force is less apparent. The propeller on an airplane can be compared to a gyroscope – rigidity in space and precession. The characteristic that produces a left-turning tendency is precession. Gyroscopic Precession can be defined as the resultant reaction when a force is applied to a rotating disc. When a force is applied to say the top of the disc, the reaction then is moved in the direction of rotation and approximately 90 degrees ahead of the point where the force is applied. Clockwise turning propellers, when this force is in effect, will yaw the airplane to the left. The effects will be experienced when the aircrafts attitude is changed. This force is not so apparent on tricycle landing gear aircraft, but on tail wheel airplanes, when on takeoff roll as the tail is raised the precession is greatest. Remember that these four left-turning tendencies in propeller driven aircraft, torque, gyroscopic precession, asymmetrical thrust (p-factor), and spiraling slipstream, have their greatest effect during high power, low-airspeed flight conditions. A good and thorough understanding of the effects can help you anticipate and correct for their effects. ———————– [pic] [pic] [pic] [pic] [pic] [pic]

The Work Life Balance Social Work Essays

The Work Life Balance Social Work Essays The Work Life Balance Social Work Essay The Work Life Balance Social Work Essay Introduction: The function of work has changed throughout the universe due to the economic conditions and societal demands of the people. Original work was a affair of necessity and endurance. Throughout the old ages, the function of work has evolved and the composing of the work force has been changed. Today, work still is a necessity but it should be a beginning of personal satisfaction every bit good. One of the vehicles to assist supply attainment of personal and professional ends is work-life benefits and plans. Work-life balance is a meaningfull accomplishment and enjoyment in our mundane life. The companies can assist ease the work-life balance for their employees is through work life plans and preparation. Achievement and enjoyment at work is a critical portion of anyone s life. Furthermore, accomplishment and enjoyment in the other three quarter-circles of one s life ( e.g. household, friends and ego ) is critical every bit good. What is work life balance? There is no definition of work-life balance but it does look that the right balance for any individual may differ from the following. Balance is achieved in different ways for all the different people and has a different intent for all the people. Some people do this to equilibrate their duties for kids with work, while others want more clip to themselves, prosecuting in activities. Work-life balance, in its sense, is defined as a satisfactory degree of engagement or fit between the multiple functions in a individual s life f the emloyees. The People s perceptual experience of work-life balance is really subjective, as reflected by assorted descriptions of work-life balance by employees: A good balance is that a four-day work hebdomad. This allows to acquire all the stuff ( food markets, wash and cleansing ) done in one twenty-four hours and still hold two to make what the employees want. If the dream occupation of the employee has emphasis within in tolerable / manageable the bounds, so they will hold achieved a Work Life balance. A good work-life balance agencies something is simple: to work to back up my life, and non the other manner around us. I do nt desire to utilize my life to back up my work, I want to utilize my work so I can populate my life in the manner that I want it. If I can make this, so I have a good work-life balance . A Work-life balance for any individual is holding the right combination of the engagement in paid work ( defined by hours and the on the job conditions and the environment of the employee ) and other facets of their lives of the employee. This combination will alter as people move through life and have altering the duties and the committednesss in their work and personal lives of the employee. A Work life balance describes the relationship between the work and the committednesss in the remainder of your life, and how they impact on one another in concern and their personal lives. Employers, employees organisation and authorities want to maximize the engagement in the work force in work life balance.A However, in our demanding lives many people struggle to equilibrate work and the duties of caring for kids, household members with a disablement or aged parents and many other duties. For the other workers it s frequently hard to happen out the clip outside work for survey, volunteering, taking attention of their ain wellness or take parting in athletics and recreationit is really hard to make all this things to suit their wellness. There is no ideal work life balance in organisation ; everyone is different and the right balance may change over clip as households grow older and personal committednesss alteration and wellness. Having options about that how work is organised in organisation makes a pull offing work life demands which is merely possible by leting employees to work in the non-traditional work forms and locations that better fit their personal committednesss besides. Due to this Overall quality of life improves and concerns besides benefit from employees higher morale and committedness is occurs. For the employers the capacity to negociate flexible work agreements provides an counterpoison to loss of accomplishments and experience of the employee and the high cost of enlisting and keeping in a competitory labor market. Which cause a high loss in their concern Employers who provide flexible work options instantly gain a competitory border in the labor market by going employers of pick to acquire compitative edgefor the organisation. Time balance refers to equal clip being given to both work and to the household functions. Involvement balance refers to equal degrees of psychological engagement in both work and the household Roles besides. Satisfaction balance refers to equal degrees of satisfaction in both work and the household functions. Advantage of Work-life Balance An Effective work-life benefits promote the employees to make the work harder and harder and deter them fromA discontinue their appellation, harmonizing toA the research by the organisation. Contrary to conventional wisdom, A hold similar positions of work-life benefits, the board found in a study of over workers. Furthermore, the star employees assign about every bit much as importance to the work-life balance as other employees and have similar work-life. Employees in the organisation already implementing work-life patterns by enjoy important benefits which are: Bing able to efficaciously pull off multiple duties at place, work and in the community without guilt or repent in their lives. Bing able to work in flexible ways so that gaining an income of the employee to pull offing family/other committednesss go more easy. Bing a portion of a supportive workplace that values and trusts staff of the employee. Peoples want to be able to hold: A Good quality of life. An Enjoyable work life and the calling patterned advance. Good Training and development. A Good wellness. An Low-cost child care or their eldercare. A Further instruction. Money. Give Time to go. Spend Time with friends and household. Give some Time to make athleticss and avocations. Small spot Time to make a voluntary work. Benefits for your concern: A Good work-life balance policies and patterns are good for concern because.A Some of the benefits for you and your employee are: To Getting and maintaining the right staff at right topographic point. Geting the best end product from the staff. Bing an employer of pick and future proofing. Bettering productiveness of the organisation. To Getting and maintaining the right staff: To Finding and maintaining a good employee staff can be hard particularly in a tight labor market. Employers who can offer work-life balance and flexible work options are likely to hold the competitory border, derive entree to a wider enlisting pool, and are more likely to keep onto bing staff of the organization.. Geting the best end product from staff: A Poor work-life balance can take to do a large emphasis and absenteeism, and a really low end product from the staff. ToA Helping the employees achieve their work-life balance is built-in to their general wellness and well-being, increasing their work satisfaction and motive whixh is good for the organization.A They are able to more likely to be more committed to their work and acquiring more flexible and besides more antiphonal to the concern and the clients demands also.A Bing an employer of pick and future proofing: Bing an employer of pick can give you the competitory border for pulling the endowment because. An Employees who are positive about their work aid to the Foster a positive attitude in the wider community of the market.A Increasingly concerns are following patterns that make a positive difference for the environment and society of the labor and employee.A Staff are a really critical function in concern resource, so it makes good sound concern sense to develop and protect this resource which is really help full to the organisation. Bettering productiveness of the organisation: To Getting and maintaining the right staff from right topographic point and acquiring the best end product from them will assist to increase productiveness and net income for the organization.A Costss reduced with enlisting, preparation and absenteeism will besides cut down and employees will be more occupied motivated and committed with their work and due to this the productiveness is increase.A Your personal life: To Juggling the demands of your life outside work and your calling aspirations can be really hard. As a manner of assisting to equilibrate the two major things, we give employees the opportunity to work flexibly through strategies such as parttime hours, place working and occupation portion, every bit good as calling interruptions and drawn-out pregnancy leave which is good for the organisation and to the employee besides. The people who want a more flexibleness are parents, but non ever. Whatever your ground is behind, we ll make everything we can to happen a solution that suits you at the same clip as run intoing the demands of the company and the employee besides. The manner we work: There are other, less obvious countries where we ve changed the manner we work to promote a better quality of life to the employee. By Traveling to meetings costs money additions, and impacts the environment besides and takes people off from their places which is besides non good for the employee and their households and for the organisation. That s why we have introduced effectual ways for squads to pass on and portion information remotely to the orgaization. These include practical meetings, videophones and on-line coaction environments these engineerings is really help full in work life balance. We besides have new-generation video-conferencing that s so existent it s like run intoing face to face which is really good. Health A ; wellbeing: Our Personal Vitality run to promotes programmes and the activities which are designed to assist everyone in the company who is employee return attention of themselves due to this the profitableness is increased. On the one manus we concentrate on to the organic structure fittingness which is really really of import through promoting better nutrition, hygiene and personal attention. This includes enterprises runing from wellness appraisals to chances for physical activity. On to the other manner we focus on fittingness of bosom, head and spirit by making a vitalising work experience and environment for our people. Which is really of import This helps them experience energised and able to execute to the really best of their ability to make work. These are some advantages of work life balance. Disadvantage Of Work-life Balance Isolation: Professionals working from the place complain of isolation and solitariness given to removal from their foremans and coworkers and the employee this can be really dejecting to some. Since the workplace provides a location to run into people and to do friends, professionals working from place have to be more creativeness and resourceful in acquiring to cognize people and in remaining in touch with their co-workers of the organisation. Distractions: Although office distractions are avoided by working at their place because, different distractions may originate because. Breaks from their kids, work, neighbors, friends, household may be really riotous and particular attempts must be made to do it known that you are really working and unavailable for break within work hours despite your physical presence at place due to this the mootivatin is lessenings and will consequence the net income of the organisation. Trouble in dividing place from work: The enticement to prosecute in family affairs since you are at place is frequently really strong. Suddenly you may get down experiencing obliged to clean the place, do the shopping, the child care, the cookery, the place fundss and the socialising all while run intoing the full demands of the occupation excessively. It is indispensable to pull the line between place and work so as to avoid both countries enduring which is non good and consequence the organisation net income. Work does nt stop ; Since there is no-one looking over your shoulder implementing rigorous hours you may experience tempted to work endlessly.This force per unit area to work infinitely may be compounded by the fact that you feel there are greater outlooks made of you as a home-worker or by self-imposed force per unit areas to turn out yourself and your abilities in this agreement the employee does non work decently so. Furthermore the deficiency of physical separation between place and work may add to this force per unit area to work infinitely which is non good for the organisation point of position. Alienated from day-to-day company developments: A batch can alter from twenty-four hours to twenty-four hours in a company and you may happen yourself removed from the organisation and of import developments such as staff alterations, new concern, alterations in company way, new competitory intelligence etc this will consequence straight to the employee plants and besides to the company. Danger of being overlooked for publicity: The danger of being overlooked for publicities and calling development chances of the organisation is rather existent when you are off from the office working in place and other more seeable employees are actively and sharply competing for them because they are working in office. An unfastened line of communicating with direction and regular visits to the office are critical in order to turn out your dedication and committedness to your calling and to forestall the out-of-sight-out-of-mind syndrome this will besides consequence to the employee this is the chief disadvantage of the employee. Need for high self-denial: Working from place is non for company. It takes a batch of dedication, self-denial and subject to actuate yourself to persist in working at place entirely over the long tally without yielding to the distractions and losing thrust and impulse of the employee. Often a partial agreement where you report into the office one time or twice a hebdomad is the optimum agreement as it allows for close interaction with co-workers and supervisors and direction to guarantee you remain in touch with company developments while still allowing you the comfort and convenience of working from place. This are the chief Disadvantage of the work life balance. Who does it use to? The Work-life balance policies and the patterns can help all employee of the organisation, non merely those with have their immature kids. They assist people who are responsible for the attention of aged parents besides because we have to care themselves like a kids, people who have to analyze committednesss, those older employees who merely want to ease themselves into retirement we have to gave him esteem due to the experience or people with other personal and lifestyle committednesss. Our work and personal lives change across the life span with associated duties, and therefore the demand for work-life balance policies, altering all the clip. One thing that an increasing figure of people might hold in common in the hereafter is their lovingness duties for the aged ( e.g. parents and partner ) with the ripening of the population which is really of import for the employee because there is some tenson in the head of employee. IMPLEMENTATION OF WORKLIFE BALANCE IN PAKISTAN: The work life balance means that doing a balance between your work life and your place life like kids parents and married woman and place duties. There could be many grounds of altering in working pattern of an administration. Following are few factors responsible for alterations in working patterns over recent times. CULTURAL DIVERSITY ISSUES SKILSS SHORTAGE DEMOGRAPHICS LOCATION CUSTOMER DEMANDS THE MARKET PLACE How Telenor helps the work life balance: Telenor helps its employees to maintain a WORK LIFE balance between their personal and professional lives which is of import. Telenor Pakistan have enables most of its employees to work virtually from distant locations by its IT systems and tools. For merriment, employees at cardinal locations enjoy working out at the gym, playing picture games, pool, utilizing of cyberspace for refresh and regular leisure and athleticss activities, such as cricket lucifers and besides adventure trips. There are away-days where employees go out off from their offices, to bond and work in a similar merriment manner. TO Creating an ideal work environment: Telenor support a good work environment the employee characterized by the high job-satisfaction, chances for personal and professional development, and low rate of medical leave and hurts and medical. Health, Safety and Working Environment Management System: Telenor Safety A ; Security Department has been recognized by the Group degree for its public presentation. They identify the job and cut down work related hazards and advance overall wellbeing at work in add-on they take attention of employee wellness and safety at all times because human life is really of import. Telenor recent safety and security enterprises for employees included consciousness runs on the environment, substance maltreatment, allergic reactions, foremost assistance kits, fire safety alaram and survey related to relation between workers and their environments and clients. Management of Telenor Pakistan: Stress with all employees at work takes topographic point in every competitory market because of the clients attention, no affair if it is little or it s large job. The program should to pull off it non to extinguish it. Worldwide many companies have program and qualified trained their staff, enthusiastic sections to assist workers cover with work-related emphasis which isvery effectfull. Telenor Pakistan has a qualified squad of physicians who work with work force to assist command their force per unit area every bit good as an in-house counsellor to the employee. If you look for adept sentiment you are non going mad . Telenor Pakistan ensures 100 % privateness during our reding with the emplyee. Internal Value Creation ( IVC ) plays an really of import portion in many of Telenor Pakistan s nucleus organizational development processes because. This is chiefly an employee survey accomplished annually to take proposition and advice on how to come on the procedures and occupation environment at Telenor employee, together with the anxiousness issues. Indication to watch out for behavioral, Physical and emotional of the employee to the clients. If you feel you are experiencing tired or angry or down, it is all right to speak to a counsellor because this is non good because Telenor is a clients covering work. He/ She will simply help you acknowledge the existent evidences of agony and advice stairss to get the better of them by the to the full trained physicians of Telenor wich they will handle you. For its workers Telenor Pakistan cares really much by giving an unfastened ambiance nevertheless at the topographic point expressed thought suites peculiarly designed to give an flee for divine ideas. Company threshold characteristics periodical wellness guidelines written by in-house physicians for workers. Administrations help their work force or employee to pull off force per unit area by allowing annual foliages, medical screen every bit good as anxiousness direction workshops. Particular programme are planned particularly to halt tenseness at work at Telenor Pakistan wich is a competitory border for Telenor Pakistan from the other Telecomunication suppliers in Pakistan. There are held some really particular categories for the workers of yoga after work shifts terminals. Telenor provides a domestic leisure services besides Gym installation is provided in the office edifice back. In order to go for work staff autos are given this installation is particularly for employees with disablement and besides for female workers for the new wave service to pick and drop service. Internal athleticss competition with all the franchises, gay events for National Days and Mango Day, colors yearss, birthdays and anniversary, independence yearss etc. are arranged by the societal nine in Telenor Pakistan. To loosen up and watch films a peculiar domestic theater has been provided for Customer Relations ( CR ) . A alone counsel for drivers is besides in advancement wich is non in other telecommunication companies. Eventuality planning: In Telenor Pakistan they have concern unanticipated event process to do certain they are capable to manage outside hazards and force per unit area of the clients. Telenor besides offers its workers a 24 by 7 hotline for the clients, examined by the Safety and Security squad. Previous twelvemonth Telenor Pakistan put in topographic point a complete concern continuity construction. On-site medical attention For Telenor employees and female workers Telenor Pakistan provides 24 hours on call place wellness service that is a singular and a alone installation Telenor provides other than the telecommunication. This is besides its competitory border. Telenor is besides in the procedure of organizing at the topographic point dental check-ups it s besides organizing a inoculation plan for their employees. Challenge: Telenor faces a batch of challenges with the of all time increasing demands of HR director who locate all this things. It is truly difficult to employee and maintain the most first-class campaigners peculiarly across the universe. The world-wide administrations come across many differences about the cultural singularity of single states. They have to set culturally to the environment of several states. Telenor is brought out to tonss of differences to put to death at their most experts whilst still using the Human Rresource forces for that state to function the clients. Consequence: After profoundly analyzing the Human resource Department ( HRD ) of Telenor Pakistan, I consent that Telenor Pakistan is transporting out realistic ethnically compatible attack for its HR comparison other telecomunications. Though it s non advancing the cultural individuality programme that insistently really bad, but even so it is confronting fewer cultural dissensions among its HR. The may be the ground that Telenor is merely runing in two markets that are Asia and Europe. The European market place holds about the indistinguishable civilizations moreover three of its Asiatic market states are Muslims. I came through really extraordinary facts refering pull offing any company s Human Resource. I think that pull offing a spirited and civilization friendly Human Resource in a spirited worldwide market is a difficult occupation. However, so far, Telenor Pakistan is rather successful in recruiting and retaining amazingly gifted Human Resource worldwide.

Minimum Wage Essays - Labour Economics, Employment Compensation

Minimum Wage Essays - Labour Economics, Employment Compensation Minimum Wage An increase now will boost income for the poorest workers without the danger of creating more unemployment., states the New York Times in September 1999. Is this statement about an increase in minimum wage really true? There are two sides to the debate about minimum wage that both hold valid points. The minimum wage is a major issue in the world of economics and politics. Political figures often prey on the publics general ignorance of economics and promise to increase the minimum wage. Economists ,on the other hand, view the long term effects and see the damage it can cause. David Card and Alan Kruegur, two economists at Princeton University conducted a study in April 1992 on New Jerseys 18% minimum wage increase while Pennsylvanias minimum wage remained the same. They measured the change in employment in the states fast food restaurants between February and December that year. Card and Kruegur found that the number of jobs grew in restaurants where pay had to rise, compared with those already paying more than minimum was and compared with joints in neighboring Pennsylvania, where the minimum did not change. The study also found no difference between high- and low- wage states. Most people would be delighted to here the above. They would receive more money and their standard of living would increase. But most people do not take into account the negative side effects of increasing the minimum wage. The survey taken by Card and Kruegur was done over the telephone. Fellow economists charge that the questions were vague and errors crept into the numbers. Another study was done using the businesses payrolls found that New Jersey fared far worse than Pennsylvania. Positive effects of the minimum wage can be the obvious; more money for people. They would have more money to spend , the economy would boom and everyone would be happy. Not so; in fact, this would only encourage inflation and increase prices. Money become lesser in value and producers would have no choice but to raise prices in order to make profit. Another negative aspect of raising the minimum wage is unemployment rising. Supply of workers would exceed the demand for workers. Employers would only be able to hire a lesser number of workers. It may also influence teenagers to leave school for a high paying job and make it more difficult for teenagers looking for work to find jobs. Low skilled workers would be left without jobs, seeing as how it only make sense to hire the higher skilled worker verses the lower skilled worker. The minimum wage debate is a touchy issue among many economists and political figures. While there are some positives aspects, the negative far out away the positives.

A look at activities that are beneficial in coping with cerebral palsy

A look at activities that are beneficial in coping with cerebral palsy Abstract Many individuals are born or struggle with some birth abnormalities. In this paper, cerebral palsy will be discussed. Cerebral palsy is a condition that damages the brain, classifying CP as an intellectual disability. This paper will discuss how CP affects a persons cognition and in that, affecting the way they communicate. An activity on communication management will be described using Cole’s 7 steps to breakdown how teens with CP will benefit from the activity. Occupational therapist play key roles in these types of interventions because they help individuals express and communicate emotions effectively and properly. Also, Allen’s Cognitive Disabilities frame of reference will be discussed providing reasoning supporting the activity chosen. Introduction: Group of 6 patients will walk into the room and sit down on chairs arranged in a circle. I will briefly introduce myself and say my name and my current mood. Then I will have the patients introduce themselves by stating their name and saying how they are currently feeling using a facial expression or gesture. Afterwards, I will conduct a small icebreaker that will allow patients to feel more comfortable about formulating conversation with others. I will have patients turn to the group member sitting next to them and start building a Jenga puzzle. Each Jenga wood block will contain a question both group members will have to answer about themselves. Each member will answer 3 questions and build the blocks. I will be walking around listening in and assisting the group members in answering the questions properly. After the time is up, I will introduce the next part of the activity, which is the Bingo Communication Card titles â€Å"Clever Communication Bingo†. I will then tell the patients to remain seated next to that group member because that will be their partner for the activity. Then I will give one Bingo Communication card to each group member and have him or her turn their chairs to face each other. Activity: I will begin by explaining the activity to the groups. So I will say, â€Å"okay everyone all eyes on me, this activity is a just like a game of bingo, for those of you that might not know what bingo is, bingo is a game where a coordinator calls out numbers randomly and the players mark off 5 numbers in a straight, horizontal or diagonal line, whoever is the first to match up the 5 numbers in a line wins! Now this time it’s a bit different, it’s the same idea but now under each number there will be a different form of communication, so some forms of communication you’ll find on the bingo card will be â€Å"tell your partner you appreciate them using 3 words† or â€Å" create a 5step hand shake† or â€Å" introduce yourself to peers using 2 sentences†. After I finish explaining how the game works, I will tell the patients that this isn’t a competition, everyone will be matching 5 numbers in a line, and that at the end each gr oup will receive a bingo completion award for effective communication skills. After that, I will begin to call out numbers and the patients will listen and check off with a marker the number called. Every time they check off a number they will have to communicate or express what is under the number checked off. I will give the patients time to perform what is under is each number and assist them if they get stuck in a thought or don’t know how to communicate something. After three numbers called I will congratulate each group for effectively communicating with each other despite constant assistance and let them know the activity is about to be over. Once every team completes a set of 5, they will receive the completion award. Sharing: After completing this activity the group members will sit back in a circle and share some thoughts about the activity. I will ask them to hold up their bingo card and point out which communication form was most difficult. Processing: I will ask the group 3 questions about the activity. I will ask each member how he or she felt about this activity and to give me an overall feeling about it so I’d ask, â€Å" how did you feel about this communication activity?† â€Å"Do you think this was a good way of trying out different ways of communication?† â€Å"Do you think this can help you in the outside world?†. After getting their feedback I will be able to see if the patients improved their communication management skills from the time they started the session till when they finished. Generalizing: After getting an overall feel of how the group felt, I will analyze the responses and seeing what drove the energy of the group. What were the difference and similarities in answers within group members. Open-ended questions will be most appropriate in this stage. Application: In this step I will give some short examples of everyday life scenarios in which these different communication skills will be applied. I will tell the patients how some of the communication techniques will be appropriate to use with different people like family members, friends and teachers. Summary: I will end the session by stating the most important aspects of this activity. I will refocus the patients and make sure they understood and learned some techniques for communication management with others. I will also encourage patients to try and implement the skills learned today in their everyday lives. I will make sure that they leave the session knowing that the skills learned and practiced today will be useful to them for the rest of their lives. Time and Place: Patients will be meeting in a spacious room at Keiser University with several windows that have a sky view. The room will be around 74 degrees making it nice and cool for proper concentration. I will assure that lights aren’t too dimmed nor too bright. All the materials will already be set up for patients ready for when they arrive. There will be tables’ spread out to assure enough space for activity and chairs made into a circle. And lastly, room won’t be overly decorated, this will help patents stay focused on task and not wonder around with their eyes.

Economics and business strategies Research Paper

Economics and business strategies - Research Paper Example Practically, the objective of the team owners differs depending on the nation, league and the team. Further, the objective of the team members is significantly affected by the relation of the team to additional assets of the team owner. Consequently, Zimbalist presents that there is no league, which has all the members with equal motivations as well as objectives; therefore, the generalization that leagues can have members with similar motivations and objectives is inconsistent and imperfect.i On the other hand, a corporate-guided market is a form of a dominant market through which abundance is achieved. Through corporate guided markets, aggregate spending is also conducted. In order to understand how this market works, it is crucial to put into consideration how corporations succeed at providing a new market for a branded product. Discussion Zimbalist’s Explanation of Different Owner Motivations of Sports Teams Concept of Competitive Balance and Different Owner Motivations Zi mbalist illustrates various concepts that motivate team owners in their business. First, he states that the team owners are not primarily motivated by the quest to make profits. Certain team owners are motivated by the social prestige so that they seek to be associated and identified with well-liked and successful sports team. Media publicity accounts for the reasons the team owners are motivated to invest in sport teams.ii Even though profit making is part of the business objectives, it does not count as the leading motivation behind such kind of businesses. The push for power, aspiration for prestige, predisposition to team identification and associated feeling of team loyalty drive and motivate the team owners to invest in league business. In addition, the other motivational reasons for team owners that equate to social prestige include personal fulfillment and enjoyment, commitment to professional sports and satisfaction found in sports.iii Second, a part of the team owners is m otivated by the pursuit of profits in sports business. Team owners may be motivated to invest in teams for nonprofit making reasons, making such team owners to be perceived as philanthropists. In contrast, some team owners are primarily motivated to achieve profits out of their investments in the teams. The behaviors revealed by the team owners in pricing regulations and the player salaries demonstrate that profit maximization also accounts for team owner motivations in sport teams. Nevertheless, the ownership motivation involving profit maximization has various inconclusive dimensions to support the hypothesis.iv Third, team ownership is motivated by the need for successful business tycoons to advertise the business products and seek approval of the community in the business they operate. The sports teams are used by these businesspersons to commercialize their ventures in sports sphere.v Furthermore, Zimbalist asserts that team ownership is motivated by the need to publicize busin ess ventures and seek refuge in the federal tax legislation’s development.vi The ownership of teams offers business tycoons tax sheltering opportunities unavailable to other types of ventures. Generally, the

How Do We Create a Set of Priorities in Relation to Population and Assignment

How Do We Create a Set of Priorities in Relation to Population and Environment - Assignment Example It has got to do with the anticipated returns, the risk that becomes potentially faced and the timing of the returns (McMullin-Messier 34). To be able to create a set of priorities, one must have the ability to see what tasks are more vital at each moment and give such tasks more of their energy, time and attention. When one focuses his or her efforts on those top value activities, one can have meaningful and significant, long term consequences. Provision of healthcare should become a priority for all nations worldwide. This is because a great percentage of loss of life is as a result of either lack of or poor health care. This issue also gets surrounded by many political, institutional and environmental constraints. This influences decision making in the health care section because, during the process, there are numerous interest groups and weaknesses in democratic voting mechanisms. If health care does not become a priority, then many parties manipulate the decisions that pertain to the provision of health care and vary the quality of care distributed among the population. This may be extremely risky for a nation because if the population is not healthy then there is a reduction in production. Prioritizing healthcare will lead to better care, affordable care, and healthy people. This will improve health outcomes and increase the effectiveness of care for all populations (McMullin-Messier 89). More resources should be alloc ated to the healthcare sector in terms of money, manpower, machines, and researchers. More opportunities should also get provided for those that are interested to study medicine in order to avail more manpower for this sector. Environmental movements worldwide should also be prioritized because the key goal of such organizations improves the environment and maintain what is still good. They tackle environmental issues worldwide that deal with climate change, air pollution, water pollution, human encroachment, and deforestation.

New diagnostic tool or intervention for the treatment of diabetes in Essay

New diagnostic tool or intervention for the treatment of diabetes in adults - Essay Example Additionally, the diet was thought to be good for use in the prevention of the cardiovascular disease, which provides an added bonus to those suffering from type II diabetes, who are contra-indicated for this risk. Summary The study itself is a comparison between two Mediterranean diets and a low-fat diet. Healthy individuals who were thought to be at risk of developing type II diabetes were given advice on how to follow one of the three diets, but were given no indications towards following any kind of physical exercise regime. The trial was non-randomized and consisted of 418 individuals aged between 55 and 80 years, and thus any benefits seen should only be used in practice for those of this age range, although benefits could be seen in those of a younger age bracket. The patients were then asked to attend a follow-up; a median time of 4.0 years after the original dietary advice was given. After this time, the incidence of type II diabetes was at 10.1% within the group whose Medit erranean diet was supplemented with olive oil, 11.0% in those whose diet was supplemented with nuts, and 17.9% in the traditional low-fat diet category. Whilst this may seem high in contrast to the normal prevalence of type II diabetes in the U.S. population (currently standing at 8.3% of the population), it must be noted that within the same age bracket the prevalence is 26.9% (American Diabetes Association, 2011). This suggests that there may be a huge impact on diabetes prevalence in the older population when following such a diet. Interestingly, although type II diabetes is associated with higher weight individuals (Hensrud, 2012), the Mediterranean diets were found to be beneficial in the absence of any change in weight or body mass. Discussion This new intervention could be extremely useful within medical practice. It suggests that in the absence of any formal intervention, there are options for those suffering from type II diabetes. The patients within the trial were not clos ely monitored, which suggests that closely following the diet is not necessary to see benefits. This would be a low-cost option for those who cannot follow expensive diet plans or those who do not have access to high-cost medicines. To integrate this principle into practice would also be extremely easy. A clinician could simply inform the patient of how the Mediterranean diet works, and the type of meal plan that might be involved. This would be associated with advice on the types of benefits that the patient is likely to see, and how substantially that this diet plan could lower the patient’s risk of developing diabetes. The patient could also be given a leaflet of advice on how to manage this new diet plan and how this would fit into a new life. However, it must be noted that the age range of the subjects in the study was between 55 and 80 years and therefore, this advice may not be beneficial to those of a younger age. This means that the advice should be carefully integra ted into practice to be given only to these individuals, as evidence has not shown benefits for those in younger age groups. Additionally, as with any new diet plan, the patient should be carefully examined to see if the plan is suitable (Moynihan et al., 2009). Explanation These findings could have a big impact on

Qantas Airline Essay Example | Topics and Well Written Essays - 2250 words

Qantas Airline - Essay Example It also included information about the competitors of Qantas and whether they were facing the same problem. It also discussed about other International affairs connected to problem. History: Qantas Airline established in the Queensland back in 1920, registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS) building a reputation in safety, operational reliability, engineering and maintenance, and customer service. Qantas is widely regarded as the world's leading international airline and one of the strongest brands in Australia. It also operates subsidiary businesses including other airlines, and businesses in specialist markets such as Qantas Holidays and Qantas Flight Catering. By 1995, the year in which Qantas celebrated its 75th anniversary, the vision of the two young war pilots who founded their bush air service in 1920 had evolved into one of the world's great airlines (wekipedia.org, 2006). Some of the airline's important recent achievements include the 50th anniversary of full Qantas services on the Kangaroo route between Australia and United Kingdom and the 50th anniversary of services to Japan in 1997. Developments: The future holds many challenges for Qantas - maintaining safe operations and world-class product standards while building a viable and competitive position long term for the airline. In December 1992 the Government announced that British Airways had successfully bid AUD 665 million for 25 per cent of Qantas. In February 1993 Qantas received 1.35 billion AUD capital injections from the Government. The British Airways purchase was completed in March 1993, setting the stage for partnership arrangements in many areas to achieve economies of scale. The following month the Qantas board decided to merge Qantas and Australian under the banner Qantas - 'The Australian Airline' (www.qantas.com.au, 2006). The airline sharply increased capacity allocated to Australian domestic routes to meet market growth and win back market share. It introduced a new cabin design for the core fleet as part of a comprehensive product update that also featured more comfortable seats, new menus and uniforms and expanded airport lounges. Problem: By the end of November 2005, sales of domestic section of Qantas International Airlines started decreasing by the rate of 2% (Nine MSN News, 2006). That was a huge disaster for the big giant of Australian economy. The inflation graph for Australia just got a straight line in it after that. Economy class as well as corporate level consumers starts to shift themselves to other airlines such as virgin airlines and others. When it comes to sales, this is a huge disastrous point for the administration and what's beyond that is presented in this marketing research report and I tried my best to put everything relevant to this issue in this paper. Research Question: Why sales of Qantas started decreasing in 2006 What are the factors that are affecting the strong market giant of Australia's business Are competitors of Qantas are facing the same problem Is there any other International affair is connected to that problem Research Design: My research will revolve around a typical survey questionnaire (Appendix A) that will be given to people who opted Qantas as

Research the economic impact on India in the world Economy over the Essay

Research the economic impact on India in the world Economy over the last twenty years - Essay Example Agriculture is the most important of them and many of the Indian people make a living out of it. (â€Å"The Indian Economy†) The average per capita income has risen from .25 percent before 1980 to 7 percent by 2006 (â€Å"The economy survey of India 2007†). The growth trend in the Indian economy has brought about many changes in the policy that has opened the economy to foreign trade and significantly low tax rates, direct taxes rates and government influence over majority of investment decision. However, a lot can still be achieved and the growth potential can be increased. Though India’s growth has been well for the past two decades, however, it is not distributed evenly across industries and states. The information and communication technology industry have become highly competitive in the world market, this is because of the high skill levels of Indian IT professional and also many are also required abroad for their knowledge that they have in various fields such as software, engineering and financial sector (â€Å"The Indian Economy†). On the other hand, manufacturing industries have felt behind and improved their performance and outcome only recently. There is a requirement for further institutional reforms, which should, focus on product and labour market at the central and state level (â€Å"The economy survey of India 2007†, 2007). When we compare India’s economy in regards to the currency rate with the United States then it stands at twelfth position. (â€Å"The Indian Economy†) The service industry at present is increasingly and as the young Indians are now getting more comfortable with the English language, it is becoming a focal point for outsourcing activities from major economies such as the United States and the United Kingdom. Customer service and Technical support is the two main outsource activities. One of the important factors for economy growth in developing and developed countries is of the competition

Motivational Management Essay Example | Topics and Well Written Essays - 250 words

Motivational Management - Essay Example The researcher states that the most important things learned from the paper is the power of a good management practice. Utilizing a proper management program a business or organization is more likely to achieve its goals as opposed to not using. If am placed in a position of a future manager, the skills the author has acquired in the class will help him out in leading the company or business he will be running towards its success. The management theories of motivation are as follows: Content theory focuses on human needs and the motivating factor towards a particular achievement. Human needs do change with every achievement one makes. This comes from the need to be satisfied in life. Content theory looks at the motivating factors while process theory focuses on how the processes of motivation itself operates and maintain itself over a long period, not forgetting the factors that affect the amount of effort put into the act and the extension of the effort. Human beings doing various t hings due to different reasons as the theories have highlighted. Reward theory is not so different; it shows that an individual will be motivated towards doing or performing a particular action to get a specified reward at the completion of such an action.

Research the economic impact on India in the world Economy over the Essay

Research the economic impact on India in the world Economy over the last twenty years - Essay Example Agriculture is the most important of them and many of the Indian people make a living out of it. (â€Å"The Indian Economy†) The average per capita income has risen from .25 percent before 1980 to 7 percent by 2006 (â€Å"The economy survey of India 2007†). The growth trend in the Indian economy has brought about many changes in the policy that has opened the economy to foreign trade and significantly low tax rates, direct taxes rates and government influence over majority of investment decision. However, a lot can still be achieved and the growth potential can be increased. Though India’s growth has been well for the past two decades, however, it is not distributed evenly across industries and states. The information and communication technology industry have become highly competitive in the world market, this is because of the high skill levels of Indian IT professional and also many are also required abroad for their knowledge that they have in various fields such as software, engineering and financial sector (â€Å"The Indian Economy†). On the other hand, manufacturing industries have felt behind and improved their performance and outcome only recently. There is a requirement for further institutional reforms, which should, focus on product and labour market at the central and state level (â€Å"The economy survey of India 2007†, 2007). When we compare India’s economy in regards to the currency rate with the United States then it stands at twelfth position. (â€Å"The Indian Economy†) The service industry at present is increasingly and as the young Indians are now getting more comfortable with the English language, it is becoming a focal point for outsourcing activities from major economies such as the United States and the United Kingdom. Customer service and Technical support is the two main outsource activities. One of the important factors for economy growth in developing and developed countries is of the competition

Education Expenditure and Economic Growth in Nigeria Essay Example for Free

Education Expenditure and Economic Growth in Nigeria Essay Education is a process in which knowledge and social capabilities demanded, are acquired. It is to a nation, what the mind is to the body, just as a deceased mind is handicapped in the co-ordination and direction of the bodily activities setbacks in the education system would act as a hindrance to economic development. Thus, the single most significant complex of social-control tools for national development is found in the educational system; be it formal or informal. (Uwadia , 2010). It is also accepted that the development of any nation depends largely on the development of the human population in that nation which can majorly be improved through education. Smith (1937) stressed the significance of education in human capital formation. Therefore it follows that a reduction in the investment in education would affect the stock of the overall human capital base and productivity. Thus investment on education is considered to be a critical element to alleviate poverty, reduce unemployment and increase economic growth (Chukwu, 2011). It is with this knowledge that The UNESCO recommended that 26% of the annual budget be allocated to the Education sector and the agreement between the Federal Government and Staff unions on October 22, 2009 was also aimed at the improvement of the education sector. However in our study we would realize that a country like Nigeria has been operating below the percentage recommended by UNESCO as our expenditure on education usually lies around 5.3%. According to the Federal Ministry of Education (2003), the educational system in Nigeria faced ill periods between 1979-1995 due to resurgence of instability and financial inadequacies in the management, and was affected by the general economic downturn of the 1980s. In response to this, the Federal Government subsequently increased the budget allocation to education in the following years. These increments can be observed from 1995-2004 whereby education expenditure increased from N12,816,400,000 in 1995 to N93,767,886,839 in 2004. A total increase in expenditure by 631.63%. Such a huge increase in education expenditure should initiate a relatively large increase in the Nigerian education system. It is however apparent that the growth of the Nigerian economy has led to an increase in the National budget allocation to education over the years but how this in turn has played a role in the development of the Education sector, remains a puzzle unsolved. All these provoked the conduct of this study. In this vain, it is expected that in a developing country like Nigeria that seeks to achieve economic development, the increasing amounts pumped into the education sector will be utilized effectively and in turn will result to the development of Education in Nigeria. However, this is not the case. A cursory glance at the quality of our education reveals that Nigeria is a long way from reaching neither the promised land of Education for all by 2015 nor its wide dream of being one of the 20 best world economies by 2020. With more money driven into the sector and nothing to show for it, one can then infer that the cause of our torpid education system is not financial inadequacy. On the other hand, it may be a contributing factor. Hence the need for our study arises. In the light of this, this study is carried out with the aim of highlighting the relationship between education expenditure and the development of the education sector. Also, we shall show how the education standard is deteriorating despite the increment in budgetary allocations from 1995 to 2004. Explicitly, the objectives are as follows; a.To determine and assess the pattern of Government expenditure on education. b.To ascertain the performance of the education sector in comparison to Government expenditure in the sector. This study is carried out on the Nigerian education sector with emphasis on Nigeria’s budget allocation to Education and so all resources and observations to be made are restricted to Nigeria. Data and information to be used in this research are secondary data obtained. These data are to be gathered between May 30th and June 17th, 2011. This research on the Nigerian Education sector shall be based on data from 1995 to 2004 (ten years). It was in this period that a steady increase in the budget allocation to the education sector was observed. Data required to carry out this research shall be extracted from; †¢The National Bureau of Statistics publications: Federal budgetary allocations. †¢Ministry of Education, Awka Zonal Office †¢The Joint Admission Matriculation Board (JAMB) Zonal Office †¢The National Examination Council (NECO) – zonal office †¢The West Examination Council (WAEC). †¢The Central Bank of Nigeria –Annual publications on the National budget. In this research paper, the ordinary least squared method will be employed using annual time series data (1995-2004), in order to assess the impact of education expenditure on the development of the sector. This work will be done in the form of a research paper because it is an expanded essay that presents out own interpretation, evaluation and argument. We have succeeded in building upon what we know about the statement of the problem at hand.

Disney And The French Media Essay

Disney And The French Media Essay Disneys first theme park, called Disneyland, is located in Anaheim, California and opened in 1955. Its Floridian counterpart DisneyWorld, located in Orlando, opened in 1971. The success of these parks and the success of Tokyo Disneyland which opened in 1983 motivated the company to expand further in order to achieve optimal market domination. The fourth theme park was to be built in Europe. Spain was long in the running as future site, but eventually France was chosen in 1987. The theme park was to be built in the French town Marne-La-Vallà ©e, a town located 32 kilometers outside of Paris. The centrality of this location was deemed perfect, and it was easily accessible by plane, train and car. In addition, the French government also facilitated the decision making process by guaranteeing financial incentives and by extending its transportation network to include the park. These promises perfectly compensated for the northern French climate that initially troubled the Disney planner s. After the official implementation of the partnership between Disney and the French government, the Disney theme park was built on 4,700 acres of farm land. Euro Disney, as it was called in 1992, was the biggest amusement park and resort in Europe upon completion. Nevertheless, its opening on April 12, 1992 was not as successful as its grand scale suggested it would be. The coming months further exemplified this as attendance levels, souvenir and food sales, as well as Disney hotels occupancy rates remained painfully low. Euro Disney was labeled by the entertainment industry as being an ideal case study on how not to open a theme park. Many French critics echoed this argument. Euro Disney was called a cultural Chernobyl, and seen as culturally insensitive to European guests. Overall, antagonism towards American popular culture was widespread among French intellectuals. They were supported by a prevalent nationalistic sentiment that promoted French culture in order to protect it from t he supposed global hegemony of American culture. This anti-American context was the main problem that troubled Disneys search for acceptance. The park went nearly bankrupt in 1994 which forced Disney to reevaluate its strategies to counter the French anti-American mindset. In other words, the company soon realized that it was too focused on American culture instead of European culture, thus the company started to make essential modifications to cater to the local European context. Adaptations based on cultural differences were made on services, attractions, products and practices which eventually reestablished the Disney formulas appeal. The analysis of these adaptations and the context of the problems that predated them is the framework of this paper. Findings based on this analysis support this papers thesis statement: cultural hybridization spelled the success of Disneyland Paris. The first part of the research question that is related to this statement is: to what extent did French and other European responses to the park affect Disneys strategies? These responses are put into context by addressing the acceptance of American popular culture abroad. American popular culture was not easily accepted in France due to a long history of Anti-Americanism and this severely affected Disneys chances of success. This notion provides the foundation for the second part of the research question, namely in how far is cultural resistance towards the Disney theme parks automatic?. The latter of this research question is researched briefly by comparing Disneyland Paris reception to the reception of the Disney theme parks in Asia. The reception of Tokyo Disneyland was overwhelmingly positive as mentioned earlier, mainly because the Japanese preferred an exact copy of the American model. The reception of Hong Kong Disneyland was also very positive, mostly because of the adaptati ons Disney made to local tastes and because of its extensive marketing campaigns . All in all, this comparison further proves that the cultural resistance towards the Disney theme parks depends on the larger cultural attitude towards American popular culture. Studies including Disneyland Paris are often connected to debates regarding global American influence. However, most of these debates focus solely on the economic aspect of the venture as is exemplified by the large number of economic journals that discuss Disneys global expansion. Those journals talk of profits and marketing schemes, but they often neglect to take into account a cultural approach. In recent years, scholars have started to do in-depth research on the role that Disney plays in the development of culture, thus putting economics on the sideline. The book The Magic Kingdom, Walt Disney and the American Way of Life by Steven Watts is one of the first books which gives a detailed account of the huge role the Disney company plays within American society. Watts discusses topics ranging from Disney and American values to Disney and American identity construction, ultimately drawing the conclusion that Disney is a major architect of modern American culture. This premise is fre quently used as a foundation for studies dealing with the European Disney park, because Disneys Americanness is seen by some scholars as an obstacle for its reception in Europe. Especially French scholars prefer this standpoint as most of them view Disneys expansion as merely being part of Americas cultural imperialism. This standpoint is taken into account in the current academic debate on the European park, but it plays a limited role in discussions. Recent publications on Disneyland Paris focus on the idea that the park has a high entertainment factor, thus it is not solely seen as an entity which spreads American culture or philosophy. Andrew Lainsburys Once Upon an American Dream: the Story of Euro Disneyland is an excellent example of a book that discusses Disneys professionalism in the entertainment industry rather than its possible ties to cultural imperialism. Other publications such as Kathy Merlock Jacksons Disneyland and Culture: Essays on the Parks and their Influence t ie in with Lainsburys thesis as they put emphasis on the fact that Walt Disney invented the American theme park, consequently uniting professional entertainment with culture. The two sides of this academic debate are combined in cultural studies that take into account Europeans ability to pick and choose from American culture. As a result, drawing the conclusion that Europeans do not passively absorb everything that American culture has to offer. This paper will follow this line of thought by including theories put forward by scholars Rob Kroes, Richard Kuisel, and Richard Pells, who all acknowledge Europeans skill to adapt American cultural products to fit into local contexts. To conclude, doing this kind of research on Disneyland Paris is relevant within the American Studies discipline as it provides an interpretation of an American company in multicultural Europe. Moreover, it also illustrates that there are constant tensions between local adaptation and global standardization. Disney and the French: a difficult relation Disneys model for theme parks might be new for the French, but they were already accustomed to theme parks in general. Seventy parks could be visited in France before the opening of Euro Disney. However, not all of them were making profit. Zygofolies Park near Nice had to close down and Mirapolis Park and Smurfs Park had to make huge budget reductions in order to stay afloat. The general idea was that the French were not that interested in theme parks or that the parks were not extraordinary enough to impress French guests. Nevertheless, Parc Asterix which opened in 1989 is still open today and it is considered to be the most successful competitor of the Disney park. Many ascribe the parks success to its detailed theming, exciting attractions and its link to French nationalism. Asterix and Obelix are after all French icons. Still, some scholars believe that the existence of Parc Asterix could not have prepared the French for the arrival of a European Disney park as Christian Renaut e xplains in his article Disneyland Paris: A Clash of Cultures He states that few French people had actually traveled to the American parks in California and Florida, hence the majority of French were uninformed about the Disney theme park formula. Disney spokesman Nicolas de Schonen elaborated on this in the Kansas City Star in 1991: misunderstandings have arisen with the union because people in Europe do not understand what an American-style resort is . Renaut certainly has a valid argument, however one should not forget Disneys marketing expertise. The two American parks had been marketed extensively in France with the help of Disney films, television shows and comics, whereby the comic series Le Journal Mickey played a crucial role. This successful comic series was established as early as 1934 and it portrays all the Disney characters from Mickey Mouse to Daisy Duck, yet it has a very French feel to it. In other words, the characters are foreign, but they are put into a French context. This of course influences the Mickey character itself as he is often shown having more brains than its American counterpart, which might suggest why the French find the American Mickey less interesting. Moreover, the first commercials promoting the park were too American in style, something that put off many parents. In a teaser commercial from 1992, the parks bigness and extravagance was stressed with the help of bombastic music, fast Hollywood-sty le cuts and a voice-over telling the following: a new world of holiday dreamsà ¢Ã¢â€š ¬Ã‚ ¦come and discover the magicà ¢Ã¢â€š ¬Ã‚ ¦Euro Disney Paris, the most spectacular holiday in Europe!. Clearly this was not a commercial that was adapted to European tastes, and its efficiency remains doubtful as these kinds of American oriented commercials could not erase the image that most French had of the Disney park, namely a piece of land filled with merry-go-rounds, and one or two Mickeys walking around to take pictures with. Surely not something which would spur many return visits. As for French intellectuals, they felt that they knew more about the Disney parks and the kinds of ideologies that they promote, consequently drawing the conclusion that the European park was part of a grand scheme promoting Americas supremacy over Europe. French editor Jean Cau called it a horror made of cardboards, plastic and appalling colors, a construction of hardened chewing gum. Others called it the invasion of American culture and the symbol of the loss of European culture. Thus, the idea of a Disney park in Europe soon developed into a threat on European culture, more specifically French culture. Numerous intellectuals, journalists and politicians started to express their disagreement, sometimes transforming it into pure loathing. The backdrop to all of this turmoil is of course the relationship between the United States and France. From the moment that the Marquis de La Fayette set foot on American soil the relationship has been one of the love/hate category. Frustrated pol iticians and French-oriented journalists continue to emphasize this special relation. A recent event dealing with this is the 2003 Iraq war and the disagreement that the United States and France had over their involvement. As the conflict heated up, the American press urged the American public to boycott French products, ultimately relabeling French fries to Freedom Fries. However, the past of the relationship also shows the strength of it, as the French population owes much to the Americans, especially with regards to the post-World War II reconstruction period. I.e. the Marshall Plan was essential for France to get back up on its feet after it had been severely hurt by the German occupation. Furthermore, this plan aided the spread of American cultural products in France. Taking the love and hate aspects of the relationship into account it is quickly concluded that the French pay much attention to their identity. The French identity is one which is strongly defended, as throughout the years French generations have created categories such as the French, Frenchness, and the French way of life. Richard Kuisel elaborates on this Frenchness in much detail in his book Seducing the French: The Dilemma of Americanization since it greatly affects how the French viewed the Americans in the 1990s. They believed that their Frenchness was at risk due to the emerging power, prosperity and prestige of America, hence they were initially very critical of the country. Moreover, Christian Renaut makes clear that the French-American relation also has much to do with pride and jealousy. He explains how on the one hand, the French continue to find it difficult to accept that Americas multiculturalism resulting from cultural invasion does not seem to have an impact on Ameri cas economy. On the other hand, the Americans envy France for its artistic and cultural legacies, and how those legacies remain attractive despite Frances limited attempts to hide its arrogance about them. Taking Renauts arguments into account, it is not difficult to understand that when the Disney company decided to open a theme park in the country of Claude Monet, Victor Hugo and Voltaire with Mickey Mouse, Goofy and Dopey, many would not welcome them with open arms. In addition, the fact that the development of Euro Disney took place in the 1980s also hurt the companys chances of success in France. Its American theme parks were successful as well as its Japanese counterpart, yet Disneys animation studio was doing very poorly. The fact that its animation studio has to run successfully is crucial for Disneys reception around the world as the films spread the Disney message. After all, bad films create negative reviews for the Disney company. Both The Black Cauldron (1985) and Oliver and Company (1988) failed in France, as was the case in the rest of the world, hence those movies cannot be seen as good promotion material for a theme park. Later successes of The Little Mermaid (1989) and Beauty and the Beast (1991) had little effect on French critics view on Disney films. The idea that Disney harmed original European fairytales remained too popular in those circles. Very quickly, Ariane Mnouchkine, a successful French theatre director, labeled the E uro Disney park a cultural Chernobyl. This phrase would be recycled dozens of times by French intellectuals criticizing Disneys European venture. One of the most vocal critics was French Culture and Education Minister Jack Lang. At a Mexican UNESCO conference in 1981, Lang attacked certain great nations which have no other morality than that of profit, and seek to impose a uniform culture on the whole world. He called this intellectual and financial imperialism. Later on he labeled Euro Disney as being an enclave of American leisure industry in France. Still, he did not object to Disneys investment in the French economy and the many jobs it would create. This is confirmed by an article published in Panorama in 1992: After criticizing the American culture and denouncing its wild imperialism until 1981, the left wing government had but to negotiate with Disney to fight against unemployment and carry on with the development of the Ile-de-France region. Fortunately for Disney, not all intellectuals would take part in harshly criticizing the arrival of the park. Joffre Dumazedier, a sociologist, stated in Le Journal du Dimanche in 1991: at the time of Louis XIV, Europe spoke French. Then England fascinated the 19th century. Today it is up to the Americans, then it will be the Japanese. It is a stupid scare. Who cares Disney is American as long as it is well made. Basically the key to the project in France had to do with money issues and job opportunities. No government would turn down Disneys offer, as it had the potential to make a lot of money. In 1995, Right-wing President Jacques Chirac followed up Francois Mitterand. Chirac had a pro-Disneyland mindset as it fit with the right-wing tradition of admiring a sense of enterprise, whatever the cost, in addition to following the American model. Michael Eisner, CEO of the Walt Disney Company, confirms this in his autobiography Chirac would prove more sympathetic to our project, but his arrival meant dealing with an entirely new group of officials. Overall, the reality of the presence of a Disney theme park near Paris started a wave of criticism, especially from left-wingers. Disney tried to counter this criticism by continuously repeating that a majority of Disney films were based on European fairytales, hence they reasoned that they were paying homage to those classic tales from France, Germany and Denmark. In addition, Disney promoted the strong link France had with the company, since it had been present in the country for many years, covering various generations. Disney even went as far as showing that Walt Disney himself had drawn inspiration from Tivoli Gardens of Copenhagen in Denmark for the construction of Disneyland in Anaheim, California. Thus, uncovering Disneys European roots. These actions were successful to some extent, but they were not able to stop the negative views towards the park entirely. To conclude, Disney took into account these initial responses to the park and especially the Imagineering department acted upon French criticism. They designed the looks and feels of the park and tried to incorporate some aspects of European culture. Thus, the Imagineers attempts should be given some credit as they can be considered to be the first who acknowledged Disneys new European context. This raises the question, in how far were the Imagineers successful in creating a European style Disney park? Grand American designs with European details The parks architecture is an aspect which is very hard to criticize. The Imagineers knew that they had to design a park which was located in the very land of medieval castles and chateaus. Experience that they had gained from the construction of the American parks and Tokyo park was used to the fullest. One can therefore easily draw the conclusion that the European park is the most beautiful of them all. Popular American attractions such as Splash Mountain, New Orleans Square and Country Bear Jamboree are not included in the park, but this has no effect on its attractiveness. A key aspect of the European park is its landscaping. All themed areas have their own detailed gardens which brings a visitor immediately to the lands portrayed. For example, Fantasyland is filled with French garden architecture. This type of gardening has a mythical and magical feel to it that perfectly connects to the fairytales theme of Fantasyland. However, one has to remain critical when it comes to Disneys architectural adaptations that were made to fit the European context. Mostly because one has to look very closely in order to discover European traits. Victorian America is still represented in Main Street. Adventureland is not a place to pay attention to Europe as it is focused on Caribbean exotism. Best exemplified by the popular attraction Pirates of the Caribbean. Frontier land covers the heroic conquest of the West, also not a topic were Europeaness could be easily inserted. Fantasyland is the best area in the park when it comes to adapting to Europeans contexts, but Disney has not succeeded in reaching its full potential. The lands carrousel is called Lancelots Carrousel, but the Knights of the Round Table are never referred to. The same applies for attractions such as Peter Pans flight and the Mad Hatters Tea Cups. Literature refers to Alices Garden labyrinth as the key example of European adaptation by the Disney company, but it is based on Disneys version of the story and not Lewis Carolls. Thus, absolutely nothing has been done to add an extra European layer to the attractions. The only land where one finds some hints of E uropeanness of the park is Discovery Land. The Imagineers originally wanted to copy the American version of Tomorrowland with its emphasis on American technology and space adventure. But even the Imagineers agreed that this would be unsuitable for a park located in Europe. Thus, they constructed a land based on Jules Verne and gave it a nineteenth-century look. They included the Nautilus, a movie theatre showing documentaries on Jules Verne and H.G. Wells, created a Jules Verne inspired balloon for the faà §ade of Videopolis, and developed Space Mountain, a rollercoaster ride themed in Jules Verne style and following a Jules Vernes type of story. The remaining attractions in the land, Star Tours, and Michael Jacksons Captain EO completely lack any links with Europe, because they are exact copies of the American versions. Exiting the resort will also not bring guests into European atmospheres as both the Disney village as the hotels are American oriented. The Villages Planet Hollywo od, and its Buffalo Bill Wild West Show extravaganza are proof of this, as well as the themes of the hotels which can be drawn from their names: Newport Bay Club, Cheyenne Hotel, Santa Fe hotel, New York Hotel, Davy Crockett Ranch and Sequoia Lodge. As for the castle, the Sleeping Beauty Castle is not an exact copy of the castles in the other parks, yet is it also not typically European. It is absolutely stunning, but it is not more European than its counter parts, since it remains a creation based on fantasy. The idea that it is based on the German Neuschwanstein castle is a poor attempt by Disney to give the castle a European background. However, there is one aspect of the Sleeping Beauty Castle which is very European oriented, and that is the fact that it has a second floor. In the first year of the park, the imagineers came aware of the different reactions Europeans and Americans have towards the Disney castle. Both Europeans and Americans were impressed by its outer design, but Europeans were also interested in its interior design. This is exemplified by the fact that many European visitors ran to the castles stairs to see what was located on the upper levels. The Imagineers were never aware of the notion that castle interi ors were also important, mostly because the American Disney castles are only decorated on the ground level. After all, castles are not part of the local scenery in America, so why would American visitors be interested in lavish interiors? Intrigued by European visitors reactions, the imagineers designed La Galerie de la Belle au Bois-Dormant located on the mezzanine level of the castle. This is a walk-trough attraction depicting the story of Sleeping Beauty by means of stained-glass windows, tapestries and illuminated story-books. The attraction ends on the balcony of the castle so that guests have the opportunity to view Fantasy Land from above which hopefully results in feeling like a prince or princess. Despite this European oriented addition to the castle, Disneys architecture in France remains very American in nature. However, other aspects of the park have been Europeanized based on European feedback or at least that is what the Disney company promotes to its guests. These Europeanized aspects will be discussed later on, but first one has to establish the differences between European and American behaviors towards and within Disney parks in order to fully understand the adaptations that were made by the Disney company. Thus, to what extent does European behavior in Disney parks differ from American behavior? American culture vs. European culture in the Disney park The park struggled economically in the early years of its existence. Mostly, because Disney forgot to realize that the American visitor is not the same as the European visitor. First of all, the European visitor will not spend his or her money in the same way, most often it is not even spend at all. Secondly, the European visitor does not have a close connection with American Disney culture. For most American families it is normal to be raised with the Mickey Mouse Club, Disney songs and television shows. This is not the case in France and the rest of Europe, because animation celebrities extent beyond Mickey and Minnie. The French have Asterix, and Obelix, whereby jokes from the these comic books have become staples in the French language. The Belgians have Spike and Suzy (Suske and Wiske in Dutch). The Dutch have Oliver B. Bumble and Tom Puss (Olivier B. Bommel and Tom Poes in Dutch) to name a few European comic celebrities. Mickey and company cannot therefore be considered to be t he most important characters in European upbringing. This suggests that Europeans are more reserved when it comes to the popular notion of a Disney park being a must-see attraction. Thirdly, European people, especially from France, Holland, Germany and Scandinavia, remain very reserved when it comes to showing excitement towards Disney characters. The American parks are traditionally filled with parents dressed up in Disney merchandise, trying to channel their inner child. The European mindset simply does not comply with this. Many researchers have tried to find reasons for this, yet no consensus among conclusions has been reached, although some researchers connect Europes reserved mindset to its old cultural heritage. The same cultural differences can be seen in visitors reactions to parades and shows. American entertainment is accompanied by much applause and audience participation, while Europeans often prefer distance between performer and audience. This is of course not the cas e for people from the south regions of Europe, as their social codes support close contact, yet their visitor numbers are lower than the ones from the north regions of Europe, hence their presence has little effect on the general European reaction. All of these cultural differences cannot be changed by the Disney company, as they are so deeply rooted within Europe, yet the Disney company was able and willing to change some aspects of the Disney formula to fit European tastes. It must be noted, however, that these changes were mostly motivated by financial loses. By 1993, the park was on the verge of bankruptcy and essential modifications had to be made in order to keep the park from closing down. Thus, in how far was the Disney company successful in changing traits of its formula to European tastes? And have these changes affected the parks appeal for European visitors?. Adaptations that will be the discussed are found in food offerings, merchandise and employee policies in order to examine the parks cultural hybridity. Disneys attempts to adapt to local tastes Food The European park originally copied its food offerings to the ones on offer in the American parks, however, the company soon discovered that European eating habits had to be taken into account, more specifically European meal times. French travel editor Pierre Alamou commented on this by stating: Unlike grazing Americans, all Europeans eat lunch at the same time,with the exception of Spanish and Italians, fortunately. Before the parks opening the Disney company had already catered to Europeans preference for table-service restaurants. Main Street is the home to Walts, a restaurant specialized in American cuisine and decorated to the life of Walt Disney. Located in Fantasyland is Auberge de Cendrillon, a restaurant themed to the Cinderella story. The restaurant is famous for its French cuisine and for its focus on French culture. However, its French culture is seen through Disneys eyes as it is portrayed as the culture of lavish royal banquets and dances. The Blue Lagoon Restaurant in Adventureland specializes in seafood and offers a perfect setting for quiet elaborate meals. Overall, the table service restaurants serve to European tastes, yet their popularity is frequently challenged by high menu prices. This was the topic of many newspaper headlines in the early 1990s, for example Europe chokes on Euro Disney! Food and drinks very expensive! and Pricey day out! Feedback like this motivated Disney to quickly begin to focus on counter-service restaurants which offer quick and relatively cheap meals. Examples of such restaurants are Captain Hooks Galley and Caseys Corner. The existence of one counter-service restaurant in particular is interesting, namely Toad Hall Restaurant. This restaurant is built in the English manor style and its interior refers to the adventures of Mr. Toad. These adventures probably do not immediately ring a bell with European customers as their popularity is mostly found in America. Despite the fact that it is based on a story that is popular in America, the restaurant offers English food, as in fish and chips. This shows how Disney planners welcomed international cuisine to cater to European tastes. In addition, croissants, croquet monsieurs and Italian pizza are also offered in the park. As a result, international cuisine and American-style food are both equally featured in the park, although typical American Disney food such as corn dogs, cinnamon rolls and turkey legs have not been imported. Probably because these types of food are still too foreign for European guests. Food that is quintessential Disneyland Paris is the pizza burger, which was invented in Buzz Lightyears Pizza Planet Restaurant. Its name covers its content perfectly, it is a burger with pizza buns. One could argue that it is a perfect example of Disneys Europeanization as it combines the American burger with the Italian Pizza. However, it still feels very American, despite the fact that it has never been introduced in the American parks. One can draw the conclusion that the pizza burger encapsulates Disneys attempts to portray American food to Europeans. It has European details, but those are dominated by American designs. The serving of alcoholic beverages in the Disney Park is a highly debated topic. Initially the park banned alcohol as it could potentially harm the creation of a safe family haven. An idea invented by Walt Disney himself. However, in 1993, alcohol was introduced in the park. It was first only on offer in table-service restaurants, but it slowly made its way to counter-service. In this way, Disney paid respect to European dining habits, but more importantly it created much more revenue. This decision definitely played a role in the rise of ticket sales. Next to adaptations made in food offerings and restaurant services, Disney also adapted its merchandise to European contexts. Souvenirs Expensive upscale goods initially dominated the Disney stores in the park. Disney planners decided to do this as those goods were very successful in Japan. Moreover, it would show that Disney merchandise was not tacky or distasteful, an image that dominated European views on Disney memorabilia. However, the high price of these products as well as their designs were not accepted by visitors. Some visitors wanted an exact copy of the American merchandise. i.e. big Goofy hats, Mickey Mouse tie-dye shirts and princess dresses. Other visitors preferred fashionable merchandise with underemphasized Disney symbols much in the style of Belgian fashion brand Donaldson. This brand was a Disney licensee and produced stylish trench coats with Minnie Mouse embroidery among other things. In general, Disney took the best of both worlds. It offers typical American merchandise, but it also offers a European oriented line, called Produit exclusive Disneyland Paris, as it name suggests , this line inclu des products that are only on offer in Disneyland Paris. Employee policy The imposition of American customs on French workers and management was disastrous for the Disney company. It clearly showed a cultural gap between French and Americans. The restrictions imposed by Disney on how one has to look for the company were very strict. Bill Bryson commented on this in an article he wrote in 1993 for Observer Magazine: No one on the Disney pay roll is allowed to smoke